Apr 26, 2024
4 mins read
In website analytics, cross-domain tracking allows you to trace user behavior as they visit multiple websites or domains you own.
This is essential because, without it, user journeys across various platforms become fragmented, leading to inaccurate insights.
Many businesses have websites across multiple web addresses, like separate platforms for a blog, store, or community.
Understanding how users visit these various sites is crucial for creating a smooth overall experience.
Let’s see how we can disclose the depths of cross-domain tracking;
To understand cross-domain tracking, suppose you own a social media management tool. A potential customer might browse services on your main website (domainA.com) and then switch to your other website (domainB.com) to find blogs and information.
Without cross-domain tracking, your analytics platform would show these visits as completely separate user sessions. You wouldn't be able to tell it's the same person and understand their complete purchase journey.
Cross-domain tracking bridges this gap by allowing you to track users as they navigate between your different domains.
Cross-domain tracking bridges the gap by letting you track users as they move between your different websites. It essentially stitches together these visits into a single user journey, providing a more comprehensive view of their behavior.
Having a unified view of user behavior across multiple websites offers several advantages:
With cross-domain tracking, you can make informed business decisions based on reliable insights about your multi-domain user base. You can use this data to tailor marketing strategies, product development, and overall customer experience initiatives.
At Usermaven, we prioritize a seamless user experience with effortless implementation.
To track users across different websites in Usermaven, add a snippet with data domains specifying the domains to track. Set data-cross-domain-linking to "true" to turn on this tracking.
Add this to your Usermaven tracking pixel as;
data-domains="example.com,example.org"
data-cross-domain-linking= “true”
When users switch websites, a special code is added to the URL to track them across sites.
And you are all set to track analytics of different domains in a single workspace.
Here's a breakdown of how our cross-domain tracking works:
Usermaven's cross-domain tracking offers several benefits for businesses looking to gain a unified view of user behavior across their domains:
The landscape of user tracking is constantly evolving, and it's important to stay informed about potential limitations and future considerations:
By understanding the value of cross-domain tracking and leveraging a solution like Usermaven's, you can gain a deeper understanding of your users and make informed decisions to optimize your websites and products.
Cross-domain tracking is an essential tool for businesses operating on multiple websites. With Usermaven, you can quickly implement cross-domain tracking, which empowers you to unlock valuable user insights and make data-driven decisions for optimized marketing strategies and improved customer experiences.
1. What are common problems with cross-domain tracking?
These problems can be prevented by using Usermaven’s simple cross-domain tracking setup.
2. Does setting cross-domain tracking cause data loss?
No, you won't lose historical data if you use an existing property.
3. Can I set up cross-domain tracking for domains I don't own?
Usually not, as you need to install tracking code on the other domain.
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