Apr 23, 2024
7 mins read
When we talk of web or product analytics, every click tells a story!
Every SaaS platform is like a busy town full of events and activities.
Event tracking?
It's like your reliable GPS guiding you through user journey streets.
Clicks, scrolls, and hovers - the language of your users.
It's like decoding digital signs in your town!
We're here to show you how event tracking can boost your SaaS game.
From making user experiences better to improving your marketing, we're getting into the details.
Event tracking is a crucial aspect of understanding user behavior on websites and apps. It involves recording specific actions that users take, such as clicking links, watching videos, or making purchases.
This data provides businesses with valuable insights into user interactions and preferences, helping them optimize their products and services.
Event tracking can be categorized into different types, including feature and event tracking, custom events, and advanced events.
Feature and event tracking is useful for tracking specific events within an application, such as which features are accessed by users, which buttons are clicked, and how long users spend on a page or form.
Custom events allow for the collection of custom numeric or string data with each event, providing additional insights into user behavior.
Advanced event tracking can be used to track more than just the number of times an event occurs, such as the duration of time a user spends inside a wizard or form, file sizes processed by a function, or any other metric deemed valid for a specific use case
Imagine you run a shoe store website. You know people visit your site, but you have no idea which shoes they like, what pages they browse, or if they ever find what they're looking for.
Event tracking can change that. By tracking user actions, you can:
There are many different types of events you can track, depending on your specific goals. Here are a few examples:
Event tracking typically involves adding small pieces of code called pixels or tags to your website or app. These tags record user actions and send the data to an analytics platform, where it can be analyzed and visualized in reports.
If you're interested in getting started with event tracking, here are a few steps you can follow:
Remember: Event tracking is a powerful tool that can help you understand your users and improve your website or app. However, it's important to use trustworthy event-tracking software so that you don’t miss any data and get a real-time view.
Event tracking, as you learned earlier, involves incorporating code snippets to capture user interactions on a website or app. These snippets, often called tags or pixels, are then used to transmit data to analytics platforms for analysis.
Related: Event based Web Analytics
Custom event tracking requires manual configuration of these tags for each specific event you want to track. This can be time-consuming and requires some coding knowledge.
Auto event tracking, on the other hand, automates this process. Instead of manually placing tags for each event, you configure the system to listen for specific types of user interactions, such as clicks, form submissions, or video plays.
Here's a table summarizing the key differences:
Choosing the right approach depends on your specific needs and technical expertise. If you only need to track a few basic events, auto-event tracking might be a simpler option.
However, if you require more granular control over the data you collect, custom event tracking might be more suitable.
Event tracking is essential for SaaS businesses because it allows them to understand how users interact with their products. This data provides valuable insights that can be used to improve the product, marketing, and overall customer experience.
By tracking user interactions, SaaS businesses can gain a deeper understanding of their users and make data-driven decisions that lead to:
By following these tips, you can start using event tracking to gain valuable insights into your users and create a better digital experience for everyone.
Usermaven helps with event tracking by providing an analytics tool that simplifies the process. Here's how:
Related: How to track events in Usermaven.
Event tracking is vital for understanding user behavior and enhancing marketing strategies.
Usermaven's analytics tool offers real-time insights and customizable event-tracking capabilities, empowering businesses to optimize their products and services effectively.
By using Usermaven, businesses can make data-driven decisions that lead to improved customer experiences and more successful marketing campaigns.
1. How to set up event tracking onclick?
There are two main methods for setting up event tracking onclick:
2. How to do event tracking?
Event tracking involves setting up code to capture specific user interactions on your website. This code sends data about these interactions to analytics tools to help you understand user behavior.
3. How does the event tracking code send an event hit?
Event tracking code typically uses JavaScript to send data to analytics tools. The data usually includes details like the event category, action, and label.
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